Natalia Drazhnik

Conf42: Internet of Things (IoT) 2024

Leveraging AI for a Customer-Centric Strategy: Transforming Brand Reputation Management through AI-Driven Social Media Monitoring and Analysis

AI is reshaping brand reputation management by turning social media data into actionable insights. My talk explores leveraging AI for sentiment analysis and trend detection to enhance customer engagement and build a reputation-focused, customer-first strategy.