Bill Coloe

Conf42: JavaScript 2021

The Art & Science of AB Test Development

Over 90% of your website visitors do not buy. Because of this, conversion rate optimization has become a core practice for almost every organization. But out-of-the-box solutions will inevitably fail to achieve significant results without the critical expertise of a front end developer. Learn how to optimize your user experience with AB testing from a developer point of view and how to champion...