Conf42 Large Language Models (LLMs) 2025 - Online

- premiere 5PM GMT

Optimizing Subscription Services with Uplift Modeling

Abstract

The talk explores how ML-based uplift modeling and Thompson Sampling can improve customer retention, marketing efficiency, and AI-driven decision-making in subscription businesses. He’ll share insights on how LLMs and AI-enhanced analytics can refine user targeting, personalization, and engagement strategies.

...

Dmitriy Zolotukhin

Chief Data Officer @ START

Dmitriy Zolotukhin's LinkedIn account



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