Hello, my name is Elena Budding. I am CEO of a Pop Finance. This is learning platform for SM business. So today we're talking about the future of Internet of Things and CM integration, enabling proactive customer service for SMS. on the one side, internet of Things provides real time data from devices enabling insights into customer behavior and product usage. And CRM system use this data to automate alerts, schedule maintenance, or resolve issues proactively. For example, we have smart home devices triggering service calls before users notice an issue. What's benefits for SME is open. So on the cost safe, this is definitely predictive maintenance prevents expensive, downtime. On the customer retention, proactive service increases satisfaction. Personalization. Internet of Things data tailors offers and communications to individual needs. Efficiently, automated workflow reduces manual interventions. In retail, we have inventory management using connected shelves and automated reordering. Healthcare, wearables sending real time health data to alert physicians. Manufacturing, predictive maintenance for equipment to reduce downtime. Which key technologies we have? first, from one side of Internet of Things platform, we have Amazon Web Services, Azure. Internet of Things Hub, Google Clouds, and so on, on the Cerium side, Salesforce, HubSpot, Microsoft Dynamics, with the Internet of Things integration. We challenge the open, from data privacy, ensuring compliance with a regulation like GDPR, on the security risk preventing breaches from connected devices, infrastructure cost, investments in device networks, and software. Data management, processing and integrating large Internet of Things datasets into CRM systems. Which best practice we have? to effectively implement Internet of Things CRM integration, first of all, start with a scalable and modular solutions that can grow with needs of your SME. Ensure robust security measures are in place to protect Internet of Things devices and CRM data from potential breaches. Thank you. Invest in employee training to help teams officially manage Internet of Things and CRM workflows. Regular audits of data privacy and compliance standards are essential to maintain trust and meet regulatory requirements. All these steps collectively ensure a secure, efficient, and future ready IoT CRM ecosystem. what's in the future? AI PowerSRM, machine learning to analyze Internet of Things data and predict customer needs. Real time data streaming, instant updates for smarter decision making. Predictive analytics, anticipating customer issue and addressing them before they escalate. In conclusion, Internet of Things and CRM integration enables Susemi to offer proactive, personalized customer service by harnessing real time data from connected devices. This approach drives key benefits, including enhanced efficiency, reduced costs, and improved customer retention. While changing, such as data security and system complexity, persist, advancement in technology and innovation. adherence to best practice provide scalable and pathway to successful implementation. Thank you so much. Thank you.