Good morning, everyone. it's a pleasure to be here today to discuss an exciting and transformative topic, the growth and potential of the Internet of Things or IOT. IOT is shaping industries, creating new opportunities and fundamentally changing how we interact with technology in our daily lives. But as promising as IOT is, It's growth is far from simple. Today, I'll walk you through the opportunities, challenges, and strategies that define the IOT landscape. We'll explore the importance of user insights. personalization, and collaboration. And I'll share examples that show how IOT companies are creating meaningful value. Let's begin by looking at the big picture. So why IOT growth is complex? The IOT market. is expanding rapidly. By 2030, it's expected to connect 24. 1 billion devices and generate 1. 5 trillion dollars in revenue. This growth is impressive, but it also fragmented. Devices are used in diverse sectors like media, smart grids, connected vehicles, and lightning. Each sector has unique requirements, making scalability and integration complex. Additionally, consumer applications dominate revenue, but industry Like healthcare or else is significant. Interestingly, that 66 percent of IOT revenue comes from services, but not hardware showing the need for ongoing customer engagement, geographically, China, North America, and Europe lead the way each with union, unique challenges like compliance and localization to navigate these complexities. Companies must focus on more than numbers. They must deeply understand user needs and create long term value. So what does this focus on user needs mean? Success in IOT comes from balancing user needs, data analytics, and innovation. First, products must solve real problems, whether it's ensuring security at home or streamlining business operations. Second, IOT devices generate massive amounts of behavioral data which can uncover unmet needs and market opportunities. And third, these data drives hyper personalized solutions, enabling companies to stand out in competitive markets. In essence, IOT breaches the gap between data collection and actionable insights, allowing companies to adapt quickly. to changing user behaviors. Personalization doesn't just improve customer satisfaction, it creates loyalty. So start with the target audience, really. Let's dive deeper into understanding your audience. IoT users fall into three key groups. Of course, first of all, families who want simplicity and safety like smart home devices, for example, for energy savings. Of course, businesses. which prioritizes efficiency and scalability through industrial IOT solution and industries such as health care, for example, focusing on innovation and workflow integration. By addressing these groups specific pain points, IOT products can increase user satisfaction and retention. This approach not only builds trust, but also improves return on investment by allying solutions with real world needs. So in this context, of course, behavioral insights should be a gold mine. Understanding behavior is a game changer for IOT companies. IOT devices generate detailed insights. like usage patterns and preferences which can guide innovation. For example, Smart thermostat might reveal when user adjusts temperature, enabling the creation of productive features that save energy. Behavioral data also help refine existing products or Inspired new ones. With IOT adoption expected to exceed 100 billion devices by 2050, staying ahead of evolving demands is critical. Insights ensure that businesses stay competitive and deliver hyper personalized experiences. This brings us to micro targeting. IOT's superpower for personalizing user experience. Think of iot user as a pyramid. General users want basic functionality like a smart home system with easy setup. Segmented groups such as energy conclusions user benefit from tailored energy saving features and micro segments like frequent travelers. Needs specialized options like remote device management. A thermostat company, for example, could solve general users with basic features while offering AI drive and energy saving tools to niche segment personalization builds satisfaction and retention across all user levels. Let's shift gears to another critical aspect, turning problems into opportunities. It's a real great one. Every frustration users face is a chance to innovate, is a chance to create something new. Listening to complaints helps uncover gaps and guides impactful solution. Case study. For example, Nest, Tramastat, Nest users often found manual temperature adjustment tedious. So Nest introduced auto schedule, which allows user to Preferences and adjust automatically the result, a seamless experience and around 12 percent savings on heating costs by solving pain points. Nest didn't just fix a problem, it create lasting of value. So to create such impactful products, engaging with your community is essential. Users aren't just customers, they are your co creators. Regular service, beta testing, forums. allow companies to listen and involve users in shaping solution. For example, when users contribute ideas or test prototypes, they feel valued, which builds loyalty. Community collaboration often leads to fresh, user centered innovations that drive continuous improvement. The innovation process begins with data. First, collect user interactions and identify patterns, then translate these raw data into insights that highlight opportunities. Next, align ideas with these insights to brainstorm solutions, and finally, test prototypes with user and inter aid based on feedback. This build test learn loop ensures IoT products involve in the line with users demands and needs. Stay relevant in dynamic markets. So I also told about, the behavior driving innovation from the nest thermostat, really the result and the savings, Around 12 percent of heating cost is a great result. Behavioral insights allow companies like Nest to anticipate needs and deliver meaningful solution. how do we get from ideas to market success? Prototyping is a key. Of course, so we should start with a MVP that address one core problem, just one. Then test it with real users, gather feedback, and refine based on insights. This agile approach reduces risk and ensures solutions align with market needs. IOT isn't limited to a single market. It creates opportunity in medicine, agriculture, energy, automotive industries, and Lots of different others. For example, Medtronic uses IOD to enable insulin pumps to improve patient outcomes. John Deere optimizes yields with smart farming equipment. Tesla enhances vehicle performance with over the air software updates. By identifying gaps in these sectors, IOD companies can expand the reach of patients. And impact on next one is about collaboration. And innovation. So innovation thrives on collaboration. Startups like WiseLabs bring agility while corporates like Amazon offer scales. Universities drive cutting edge research and open source communities enable rapid prototyping. Together, these partnerships accelerate product development and bring IoT solutions to market faster. So in general. About IOT ecosystem approach, IOT success depends on building a robust ecosystem. This includes devices that are scalable, applications with user friendly interfaces, services that monetize effectively, and data that drives real time improvements. A holistic ecosystem maximizes value and ensures sustainable growth. Emerging technologies like AI, 5G, and blockchain are key drivers of IOT future. AI and machine learning? in general, AI processes large IOT datasets in real time, enabling smarter decisions and personalized user experience. For example, productive maintenance systems powered by AI reduce equipment downtime and cost. Coast 5G connective 5G in general 5G and 5G connectivity. 5G enables faster, low latency connections critical for autonomous vehicles and smart cities where a data transfer is essential. Blockchain for security for 100%. Blockchain Ensure Secure for example. like health care and finances where privacy is critical. Really, this technology is from the, backbone of scalable, secure and efficient. I ought solutions. The future of IOT lies in creating a connected, sustainable and user focused world. First of all, Hyperconnected ecosystems. IOT will integrate across industries and regions. Smart cities will enhance urban living while healthcare IOT will improve remote care and diagnostics. Sustainability. Next one, IOT will drive environment change through energy efficient devices, smart grids and precision farming and empowered users. IOT will anticipate user needs, offering seamless, hyper personalized experience. This vision of IOT. Positions. I ought to not just connect devices, but to transform leaves and solve global challenges, emerging technologies. And this vision for the future underscore the incredible potential of IOT, but leveraging these tools and working towards shared vision companies can create solutions that are both innovative and meaningful. Now. Let's conclude with key takes away. IOT offers immense potential, but success lies in understanding user needs, leveraging data, and fostering collaboration. By aligning innovation with these principles, companies can create solutions that aren't just technologically advanced, but truly meaningful for users. Thank you. I'm happy to take your question.